Updated: Jan 29
BY LAURA MICHAELS
Many franchise founders who’ve just sold their business like to take some time off before jumping into another concept, but for Jeff Dudan, fitness brand RockBox proved too enticing to wait. “I sold AdvantaClean on January 1 and quickly invested in RockBox,” said Dudan, the founder and CEO of restoration services company AdvantaClean, which was acquired by Home Franchise Concepts in January 2019.
“The experience is very sticky and it had a low attrition rate with members,” continued Dudan of RockBox. “It’s a really buttoned up concept with strong unit economics.” Those same attributes that attracted Dudan as an investor on the franchisor side ultimately prompted him to become a franchisee and he, along with his brother and former Carolina Panthers CFO Mike Dudan, signed a deal to open five RockBox Fitness studios in North and South Carolina. “I was a college football player but never got into group fitness. But I tried RockBox and really liked it,” noted Dudan of the concept that combines boxing, kickboxing and functional training in its group workouts.
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